Fiche pedagogique Cabinet Action pour maitriser le vocabulaire de publicite en anglais avec prononciation phonetique simplifiee francais et 20 exemples professionnels.
| Francais | Anglais | Prononciation | Exemple |
|---|---|---|---|
| publicite (TV) | commercial (US) / advert (UK) | ku-MEUR-cheul | A 30-second commercial during Superbowl. |
| publicite digitale | digital ad | DI-dji-tal AD | Display digital ads on Google. |
| affiche | billboard | BIL-bord | A billboard on Sunset Boulevard. |
| annonce print | print ad | PRINT AD | Vogue print ad full page. |
| publicite en ligne | online advertising | ON-laine AD-veur-tai-zing | Online advertising grew 12% in 2025. |
| annonceur | advertiser | AD-veur-tai-zeur | Coca-Cola is a global advertiser. |
| agence pub | ad agency | AD EY-djen-si | Ogilvy is a famous ad agency. |
| budget pub | ad budget | AD BA-djet | Q4 ad budget is up 8 %. |
| audience cible | target audience | TAR-guet O-di-ence | Target audience: 25-35 women. |
| clic | click | CLIK | Click-through rate is 3.2 %. |
| impression | impression | im-PRE-cheun | 10 million impressions per month. |
| conversion | conversion | kun-VEUR-cheun | Conversion rate is 1.8 %. |
| influence | endorsement | in-DOR-sment | Celebrity endorsement deal signed. |
| placement de produit | product placement | PRO-deukt PLEY-sment | Product placement in Stranger Things. |
| slogan | tagline | TAG-laine | Nike s tagline: Just do it. |
| budget media | media spend | MI-dia SPEND | Annual media spend: $2 M. |
| retour sur investissement | ROI / return on investment | ROI | ROI of 4x on Facebook ads. |
| publicitaire | ad copywriter | AD KO-pi-rai-teur | Hire an ad copywriter for the campaign. |
| brief creatif | creative brief | KRI-ey-tiv BRIF | Send the creative brief by Monday. |
| notoriete | brand awareness | BRAND a-OUE-er-ness | Brand awareness up 15 points. |
Etudie par Pimsleur (1967) puis confirme par Bjork (Stanford 2019), le Spaced Repetition System (SRS) garantit 90 % de retention a 6 mois. Planning Cabinet Action :
| Erreur | Correction | Pourquoi |
|---|---|---|
| Calque litteral du francais | Adapter au contexte anglais | L anglais privilegie le concret, le francais l abstrait |
| Confondre UK et US | Choisir une variete et la maintenir | advert / advertisement (UK) / ad / commercial (US) |
| Negliger la prononciation | Ecouter et repeter 3 fois | L oral est evalue dans 80 % des entretiens |
| Liste sans contexte | Toujours en phrase complete | La memoire est contextuelle, pas alphabetique |